Profitable Sports Betting, Make hundreds per week.

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40 years+ experience, award winner


My name is Allan Moore. I have been backing horses for profit for about 40 years.    In 1995 I created a horse racing software program for a company called Elswick Enterprises.   The program was very successful and was entered into the Smart Sig Computer Challenge going up with 20 or so other program from various companies.  The competition was 6 months long our program "The Sword" was the only program that made a profit.  It made +14% after 10% betting tax.  Now we are way ahead
(Remember those days!)

After that I created the "Majestic" programs using my "Impact" ratings Ai and a pattern Array Ai.  This was a step towards horse racing prediction using artificial intelligence.  Again the program was very successful, particularly in 10f flat non handicaps of grade B (2) or higher.  The intelligence was upgraded regularly with the results and the system grew from strength to strength.   I decided I wanted to give a speed element to the program and developed another program called "MPH". This program was the perfect marriage to Majestic, particularly over the Jumps.  It gave speed figures in Miles Per Hour.  

Eventually however the CEO of Elswick Enterprises retired and the company was closed. This brought an end to my programs.
Now I offer a range of racing services to help punters win at racing.   On June 29th 2017, after many years I ressurected "The Sword" not as a program but as a service.   It is also available on my sister site,

Also new is BETDAY, subscribers are raving about the service as it provides a good number of selections, is low cost and has been making handsome profits.



Racing and Sports Service Disclaimer



Whilst every effort is made to ensure that we achieve as much success currently as we have in the past, we cannot guarantee the future and no past results achieved, no matter how good, proves that the same will happen in the future.   Whilst we expect that we continue to achieve good results the responsibility to bet or not lies with you and we do not accept responsibility for any losses incurred.  We promote responsible gambling and do our best to achieve the best possible results.


There can be no refunds on this service as it is an information service supplied in good faith and with the best efforts.  Winning at Racing or Trading requires that the users disipline and psychology are sound.  It is simply not enough to have great selections, if one doesn't follow the advice or is inconsistant with staking, then returns can be affected.   One should in the first instance ensure that money is put aside for betting and this should not be essential monies for living but instead disposable income that one can afford to lose.  This money constitutes the "Betting Bank" and it should be of suffiecient size for the method being employed.  One should not yo-yo stake and not increase stake after a good few wins nor lower one stake after a few losers. Winners follow losers and vice versa.  It is a big mistake to respond emotionally to the results, whether good or bad as this will cause one to make errors of judgement.  Please ask for and read my Ebooks, I will email them you at no charge.  


Results are compiled by a third party, the "results compiler".  I simply don't have the time to do this, regularly enough and personally simply watch my bottom line.  So I have someone else do this for me.    Due to study of the results etc, "Optimised" odds ranges are given.   This is the area that the selections are proving to be most profitable.  It is a simple matter only to bet within that range if betting at Bog or BST.  However if one using Betfair and is betting at BSP, than  a Betting Bot in some instances is required.  Results are also shown using this approach. 


If a potential customer is not sure which service to join they should email me and ask advice, giving me their personal betting preferences and style.  I will answer asap and usually the same day.